For your next product launch
Know which accounts will speak for your launch.
Check priority names, review who can publish and investigate lookalikes before your audience starts searching. Keep account ownership clear after launch day.
Explore the launch-protection story
Before the announcement
Is your social presence ready for the reveal?
Your product, creative and media can be ready while the accounts behind them are still unresolved. A name you don’t control, access you haven’t reviewed or a convincing fake can become part of the launch story.
The name is yours. The handle isn’t.
The campaign is signed off, but a priority handle belongs to someone else. Late compromises split your identity across platforms and make the official launch harder to find.
The embargo has an access gap.
An old agency admin or forgotten publishing role still reaches your launch account. Your release plan is only as controlled as the people who can post.
A lookalike may mislead your audience.
A lookalike profile promises early access, a fake giveaway or a discounted drop. Customers may mistake it for your official launch account.
Why official routes matter
Show customers where to find the real launch.
Fraudsters use social discovery and shopping journeys too. A launch gives your audience a reason to search, click and buy. Make your official accounts and destinations clear.
in losses reported to the FTC from scams that began on social media in 2025.
of people reporting a social-media scam loss in 2025 said it began with an order from an ad.
Source: US Federal Trade Commission, April 2026. Consumer reports across social-media scams; these figures are not specific to product launches.
How handles supports the rollout
Check names and access before the reveal.
Bring acquisition, Pulse account governance and Radar impersonation review into the launch plan before the campaign sends people towards your brand.
Before the reveal
Check the name. Review who can publish.
Bring priority handles, matching domains and existing launch accounts into one brief. Resolve naming gaps early, then review the owners, agencies and publishing roles behind the accounts you will use.
What your team takes forward
- Priority names and alternatives agreed
- Account ownership and access reviewed
- Reveal date and escalation contacts recorded
At launch
Make the official launch easy to trust.
Give customers a consistent route to the real brand across Instagram, Facebook, TikTok, YouTube, LinkedIn and X. Radar brings suspected impersonators and unauthorised profiles into an evidence-led review, so your team can prioritise the threats around the launch.
What your team takes forward
- Official and approved partner accounts identified
- Lookalikes and fake offers reviewed
- Eligible claims routed through platform processes
After launch
Keep control when the campaign moves on.
A launch creates assets that outlive the media plan. Hand over the new accounts to named owners, review temporary partner access and keep monitoring as the product reaches new markets.
What your team takes forward
- Secured assets and responsible owners recorded
- Temporary permissions reviewed
- Open findings carried into ongoing protection
Protecting the launch audience
Customer story · adidas
Make the official brand
easy to recognise.
Across more than 250 social accounts spanning regions, product lines and campaigns, adidas needed a clearer view of its official identities and the accounts trading on its name. handles mapped licensed handles, reviewed the estate and removed imposters.
The published case reports more than 9,000 social accounts removed in phase one and 250+ licensed handles brought under one management suite. For a launch team, the lesson is to agree account ownership and escalation routes before the reveal, then keep monitoring as the campaign grows.
Source: published adidas customer story. These programme outcomes are not specific to a product launch or a guaranteed response time.
Read the adidas storyBefore you brief us
A few launch-day questions.
Can you work around an embargo?
Bring the reveal date, the assets in scope and your approved contacts into the brief. We agree who needs to be involved and how suspected leaks should be escalated. Pulse supports account and access reviews; Radar supports investigation and eligible platform claims. Content approvals, release scheduling and the embargo itself remain with your team.
Can you guarantee a handle or takedown before launch?
A launch date cannot guarantee availability or a platform decision. We assess the priority names and risks early, make unresolved dependencies clear and agree the next steps with your team. A submitted claim and a confirmed removal remain separate outcomes.
What happens when the campaign finishes?
Keep a record of the accounts, domains and owners. Review temporary agency and freelancer permissions, agree which campaign profiles should remain active and carry unresolved findings into ongoing governance and monitoring.
From working name to launch day
Review the accounts behind your launch.
Bring your product name, priority platforms and reveal date. We’ll work through the naming, access and impersonation questions with your team.