handles Trust Index · 2026
See where your brand is exposed on social.
The Trust Index compares visible impersonation and brand misuse across leading brands. Its 0–100 score combines six risk signals. A higher score means lower observed exposure in this public scan.
Public report snapshot checked . Rankings and counts are available below.
57.0/100
Moderate observed exposure
A benchmark of the public social landscape, not a certification of a brand’s internal account security.
What the number means
Know what your Trust Score measures.
Trust Score combines signals of impersonation, harmful profiles and misuse of brand identity that can be observed across the monitored networks. Use it to compare exposure, find outliers and decide where to look more closely.
Read the result
Four bands turn the score into a next step.
The bands describe relative observed exposure, not a promise that a brand is free from risk.
Strong
Lower observed exposure. Keep monitoring.
Healthy
Some exposure. Review the flagged accounts.
Moderate
Meaningful exposure. Prioritise investigation.
Critical
Higher observed exposure. Plan a focused response.
The method
Six signals. Weighted by exposure.
The published methodology weighs reach most heavily, then the volume and behaviour of harmful accounts.
Audience reach
How many people a harmful account could reach.
Bad actor density
The concentration of harmful or impersonating profiles.
Brand asset misuse
Use of logos, products or other recognisable brand assets.
Malicious links
Links that may take people to unsafe destinations.
Risky calls to action
Prompts that may lead an audience towards harm.
Harmful content activity
The harmful activity being posted or amplified.
Signal names and weights come from the published Trust Index methodology . The short descriptions above explain the signals in plain language.
From discovery to decision
Turn a crowded landscape into an action list.
Scanning, verification and behavioural review keep the ranking focused on accounts that need attention.
- 01
Scan the name
Find official, inactive and suspect handles. This public ranking snapshot shows Instagram, TikTok and X; the wider detection workflow also scans Facebook.
- 02
Separate real from lookalike
Flag accounts using brand assets and whitelist official accounts, licensed partners, executives and employees.
- 03
Examine behaviour
Review audience size, engagement and posting activity. Dormant brand-owned handles still matter.
- 04
Prioritise action
Rank harmful profiles by severity so the biggest risks move to investigation and eligible platform action first.
Explore the snapshot
Compare 128 brands.
Find your industry peers, compare scores and see where public exposure is greatest.
Brands by Trust Score band
A quick view of how the snapshot is distributed.
Showing 1–12 of 128 matching brands
| Brand | Trust Score | Band | Flagged profiles | Networks |
|---|---|---|---|---|
| GoldmanSachsBanking & Finance | 80.6 | Strong | 6 | TikTok · X · Instagram |
| AlaniNutritionBeverages | 79.1 | Healthy | 7 | X · TikTok · Instagram |
| soldejaneiroBeauty & Personal Care | 76.6 | Healthy | 58 | Instagram · TikTok |
| CitiBanking & Finance | 73.1 | Healthy | 50 | Instagram · X · TikTok |
| JPMorganBanking & Finance | 70.8 | Healthy | 27 | Instagram · X · TikTok |
| FedExShipping & Logistics | 69.8 | Healthy | 262 | Instagram · X · TikTok |
| ChipotleChain Restaurants | 67.4 | Healthy | 293 | Instagram · X · TikTok |
| HPETechnology Services | 66.4 | Healthy | 165 | Instagram · X · TikTok |
| HSBCBanking & Finance | 66.4 | Healthy | 59 | X · Instagram · TikTok |
| ultabeautyBeauty & Personal Care | 65.7 | Healthy | 53 | Instagram · X · TikTok |
| ChickfilAFood & Groceries | 65.6 | Healthy | 276 | Instagram · TikTok · X |
| adidasSports | 65.1 | Healthy | 364 | Instagram · TikTok · X |
The public ranking shown here was checked 7 October 2026. Its table covers Instagram, TikTok and X. The 57.0 average is the live dashboard’s displayed aggregate at that check; its continuously changing figures may differ slightly from a calculation using this table snapshot. Scores, flags and rankings may change as the live index updates. Review the source .
Put the benchmark to work
Decide what to investigate first.
- Compare with peers. Filter by industry and look beyond a single rank.
- Inspect the signals. A score can hide a small number of high-impact threats.
- Choose an owner. Give marketing, legal and security a shared view of what to investigate.
- Check the official estate. Review account ownership and access separately from public impersonation risk.
Published customer result · adidas
From flagged profiles to platform action.
adidas used handles to identify unauthorised accounts, remove impersonators and recover a launch-critical handle. The figures describe that engagement, not a general service guarantee.
Read the adidas story- Social accounts removed in phase one
- 9,000+
- High-risk threats eliminated
- 241
- Unauthorised accounts flagged in initial scans
- 100,000+
- Impersonators removed in a single 24-hour window
- 2,411
- Time to recover @adidasmotorsport
- 24h
- Engagements returned to official channels
- 500K+
Sources: the previously published adidas customer story for the 9,000+ phase-one removals, and the handles Trust Index 2026 , checked 7 October 2026, for the other reported outcomes. The 2,411 removals occurred in one 24-hour window. These are separate outcomes, not a conversion funnel.
Your next step
Know what the public can see. Then check what you control.
Use the Trust Index to understand visible exposure. An audit reveals the official accounts, ownership and access behind your brand.