For growing impersonation queues
Find impersonators at scale.
Move eligible cases to action.
Radar prioritises suspected accounts and shows recurring tactics. Review the evidence, automate eligible Meta IP filings and coordinate other platform claims. Use those patterns to prepare for the next launch or event.
Discover · act · learn
Beyond a list of suspicious handles
Which accounts are misusing your brand?
A product drop, major event or sudden spike in attention gives fraudsters a familiar story to borrow. Your response needs to connect the accounts, the evidence and the tactics behind them.
The queue grows faster than the team.
A campaign attracts lookalike accounts across Instagram, Facebook, TikTok, X, YouTube and LinkedIn. Searching each name manually leaves reviewers collecting links when they need to assess the most harmful activity.
A familiar logo hides a different destination.
Fake giveaways, support accounts and storefronts borrow your identity to ask customers for a payment, a login or a private message. The name alone does not show what the account is trying to make someone do.
The same playbook returns at the next event.
A profile disappears, but its operator can return under another name. If each finding is treated as an isolated link, the campaign team misses the patterns that could shape its next launch brief.
The wider risk · a customer response
Review the exposure. Track the response.
Reported social media scam losses show the wider exposure. The adidas case offers a separate example of coordinated brand impersonation enforcement.
in losses to scams that started on social media reported to the US FTC in 2025. This covers social media scams generally, not just impersonation.
unauthorised accounts removed in phase one of the handles-reported adidas engagement.
Sources: US FTC, published April 2026; handles’ adidas case study. The figures describe different populations. Customer results are specific to that engagement and are not a universal takedown rate or service-level guarantee.
How Radar coordinates the response
Bring discovery, review and claims together.
Radar discovers candidates and supports eligible takedown workflows. Give reviewers the evidence to decide, then track each approved claim and its platform response.
Before attention spikes
Define what is official. Learn what keeps coming back.
Bring the launch date, priority platforms, brand names and previous findings into scope. Establish the official accounts and approved partner, executive and employee references. Review recurring giveaway, support and retail patterns, then agree the evidence and escalation route before the event begins.
What your team takes forward
- Official accounts and approved relationships recorded
- Campaign names, offers and destinations agreed
- Recurring themes included in the event brief
While campaigns run
Find candidates. Review each eligible claim.
Radar generates name variations, discovers profiles and scores the signals behind them. Reviewers see priority candidates with their imagery, content and destinations. Confirm eligible cases and prepare the evidence, then progress approved claims through automated Meta IP API filing or specialist-led TikTok and X workflows. Keep the platform response with the record.
What your team takes forward
- Candidate discovery and scoring feed the review queue
- Evidence and rights checked before a claim
- Submissions, follow-ups and outcomes kept distinct
Before the next event
Carry the insight forward, not just the case count.
Look across reviewed findings for reused creative, support language and off-brand destinations. Bring the recurring themes to marketing, security and legal so the next launch has clearer official routes, a better reference list and agreed response priorities. Keep unresolved cases and returning accounts visible.
What your team takes forward
- Patterns reviewed with campaign and response teams
- Official references updated for the next event
- Open cases and resurfacing risks carried forward
Eligible Meta IP API submissions follow review and approval. TikTok and X action is specialist-led. Each platform decides the outcome; a submitted claim is recorded separately from a confirmed removal.
Turn recurring tactics into preparation
The next launch brief starts
with what you’ve already learned.
A fake giveaway is more than one account to review. It shows the offer, creative and destination a fraudster wants customers to trust. Bring that context into the next event plan.
Potential impersonation. Confirm context and rights before proceeding.
From a finding to a theme
What should the next campaign be ready for?
Use reviewed evidence to spot repeated tactics, then decide what the team needs to prepare.
Fake giveaways
Copied campaign creative + prize-claim link
Agree the real offer and approved destination.Fake support
Official-sounding account + private-message request
Publish the support channels customers should use.Lookalike storefronts
Familiar products + unapproved checkout
Record official shops and licensed retailers.- 01DiscoverName variations & profile signals
- 02ReviewContext, rights & eligibility
- 03Progress the claimApproved evidence & submission
- 04Track the outcomePlatform response & follow-up
Before the next moment of attention
Make the response part
of the campaign brief.
Marketing, security, legal and customer care can work from the same reviewed findings. Agree the official routes and the response priorities before the next wave of attention.
Explore the Radar demo- What customers should trust
- Official accounts, campaign offers, approved partner handles and destinations.
- What the team should watch
- Previously observed giveaway, support and retail tactics; returning account identities.
- Who can approve action
- Rights evidence, escalation contacts and the decision owners for eligible claims.
- What carries into the next review
- Outstanding cases, platform responses and themes to discuss before the next event.
Before you scale the response
Clear decisions.
A traceable outcome.
Which parts of the response does Radar automate?
Radar generates handle variations, discovers candidate profiles and scores their imagery and content to prioritise review. Reviewers confirm the classification and approve eligible claims. Meta IP API filing supports eligible automated submissions after review; TikTok and X takedowns use specialist-led workflows. Evidence, submissions and platform responses stay together. The platform makes the removal decision, and the workflow depends on the platform and the claim.
Can insights help us prepare for a launch or event?
Yes. Use the patterns in reviewed findings, such as repeated fake giveaways, support identities and misleading destinations, to brief the next campaign. Agree the official accounts, approved partners, offers, domains and escalation contacts before attention increases. This turns observed evidence into preparation; it is not a prediction that a particular attack will happen.
How do you distinguish impersonators from partners and fans?
Start with an approved reference list of official accounts, partners, executives and employees. Review the account’s imagery, content, destinations and relationship to the brand. A name match alone does not establish infringement. Legitimate fan activity, parody, satire, news, criticism and commentary are distinguished from enforcement-eligible cases.
Does a submitted takedown mean the account is gone?
No. The platform decides whether to remove an account under its own rules. Keep a prepared claim, a submitted claim, a request for more evidence and a confirmed removal as separate outcomes. The adidas figures are results from a specific engagement, not a response-time guarantee for every brand or platform.
Where does Pulse fit when Radar is leading?
Pulse keeps the official estate, its owners and recorded access visible. Radar uses the agreed brand references to assess the accounts outside that estate. This connects internal account governance with external impersonation response while preserving the different responsibilities of each product.
From a growing queue to a coordinated response
Plan how you will review and respond.
Bring your brand, the platforms in scope and your next campaign date. We’ll help you connect the findings, takedown workflow and event plan.