adidas handlesCustomer story · Brand protection at scale
How adidas took ownership of their social identity.
With more than 250 accounts across regions, product lines and partnerships, adidas needed a clear view of its official social estate. Working with handles, it mapped those accounts, removed impersonators and brought the remaining estate under one management suite. The brand has 75 years of history and more than 100 million followers.
The result, in context
From removal at scale to a clearer official estate.
social accounts removed in phase one
Reported result from the adidas engagement- followers protected
- 100M+
- variant searches of adidas wordmarks
- 10M+
- licensed handles identified and aligned
- 250+
- among companies removing infringing items through Meta Brand Rights Protection since phase one began
- Top 5
Source: handles’ previously published customer case study, How adidas took ownership of their Social Identity. Figures describe different activities and outcomes within the engagement; they are not a conversion funnel or general service guarantee.
From noise to action
Find the lookalikes.
Protect the official voice.
Discovery, review and eligible platform claims turn a sprawling list of lookalike accounts into work a brand team can act on.
- 01
Map the official estate
Identify licensed handles and the accounts that should carry the adidas name.
- 02
Find likely infringement
Search wordmark variations and bring suspicious accounts into an evidence-led review.
- 03
Resolve eligible claims
Work with platform partners to remove accounts where the case meets their requirements.
In their words
The official voice matters.
“Social media lets adidas connect worldwide, but fake accounts undermine our voice. The Handles team crushes that risk by wiping out fakes and safeguarding the authenticity of our official channels.”
Chris WattDirector of Digital Publishing, adidas AGYour next step