Know who controls your brand’s social accounts.
Pulse shows connected official accounts, their recorded business associations and who has access. Pair that context with Radar findings when your team assesses a claim.
social accounts removed in phase one of the adidas brand protection programme.
profiles confirmed harmful or impersonating across 128 leading brands.
handles Trust Index 2026 · 2,593,152 handles analysedChecked 7 October 2026. Trust Index figures update continuously.
Can you show who controls each official account?
Trademark records and platform account records often sit with different teams. A page may have no clear owner, an ad account may be tied to an unverified business, or a handle may still be linked to a former agency. Each gap takes time to investigate when your team needs to assess a dispute. Keep the rights, account and claim records close enough to review together.
Unclear ownership slows the response
When the account’s business and controller are unclear, your team starts by chasing records instead of assessing the claim.
Infringement needs context
Copied logos, product shots and slogans need review at scale. Licensed partners, fair use and impersonation require different decisions.
You need a record, not a recollection
When an account changes hands or is compromised, you need an account of its control and the evidence behind each decision.
“Official rewards for Acme shoppers.”
“Follow, share and claim your reward below.”
acme-rewards.example/claimAn account claiming to be Acme.
The brand is familiar. The account and prize destination are not on the approved list.
- Brand identity reusedAcme’s logo and product imagery appear on the account.
- Claims official affiliationThe profile presents the giveaway as an official Acme promotion.
- Unapproved destinationThe prize link points outside Acme’s approved domain list.
Check partner permission and the relevant rights record before deciding the response.
- Evidence
- Ready to assess
- Rights review
- Pending
- Submission
- Not started
Give legal a clear record of account control.
Pulse maps connected official accounts, recorded business associations and control gaps that need a decision. Platform records add context to rights evidence; they do not replace it.
Review recorded business associations
See connected pages, brand accounts and ad accounts across Facebook, Instagram, TikTok, YouTube, LinkedIn and X, and check whether each is associated with your business or a third party.
Surface orphaned and third-party assets
Find accounts with no clear owner, assets registered to personal or agency logins, and Business Manager conflicts before they become disputes.
Review recorded access
See the roles currently recorded for each connected account, so legal, marketing and IT can review the same account record.
Illustrative Pulse records · Acme is fictional.
Assess suspected impersonation with the right evidence.
Radar finds accounts using your brand identity across Instagram, Facebook, TikTok and X, ranks candidates by severity, and keeps approved partners, executives and employees in the reference list. Review profile evidence alongside your rights record, then progress eligible claims through platform takedown workflows. handles can also support recovery of disputed handles, subject to the platform’s decision.
Keep the submission, platform response and confirmed outcome distinct. A brand reference alone is not proof of infringement.
Source: handles Trust Index 2026. Reported adidas recovery, not a general recovery timeframe.
Explore RadarReview the account’s context and the relevant rights before submitting a claim.
- Evidence
- Ready for review
- Submission
- Not submitted
- Outcome
- Not determined
The records behind each decision.
Account map
Connected official accounts and their recorded business associations, with unresolved ownership kept visible.
Business Manager conflict review
Rogue roles, unverified businesses and competing claims, flagged for review.
Orphaned asset detection
Pages and ad accounts with no clear owner, surfaced for investigation.
Comprehensive risk report
Findings ranked by severity, with step-by-step remediation.
Cross-platform coverage
Facebook, Instagram, TikTok, YouTube, LinkedIn and X in one view.
Platform-official integrations
Connect through official platform integrations. Request handles’ current security and assurance documentation for your vendor review.
Live in hours
Your marketing or IT team authorises the connections. Legal can then review account records and open questions in one place.
- 01
Connect your business managers
Link your platforms through handles’ official integrations. Connection permissions vary by platform.
- 02
Confirm what’s official
Confirm the official estate in Pulse. Whitelist licensed partners and approved executive handles in Radar, so each review starts with the right context.
- 03
Get your ownership and risk report
Pulse can generate your first report within hours after connection, showing recorded control, unresolved ownership and what to fix first. Insights grow as more account data is collected.
adidas brought its brand protection work into one plan.
- unauthorised accounts flagged across platforms
- 100,000+
- social accounts removed in phase one
- 9,000+
- to recover @adidasmotorsport ahead of a key product launch
- 24h
Source: handles Trust Index 2026.
Reported adidas engagement results across brand protection and governance. Individual outcomes depend on the account, evidence and platform response.
Read the adidas storySee the accounts behind your brand’s rights.
Review connected official accounts, recorded control and the gaps your legal team needs to resolve.