Handles vs ZeroFox Smarter Brand Protection for Modern Teams

Compare Handles and ZeroFox to discover the fastest, most reliable social media brand protection solution for modern IP and brand teams.

Secure Your Brand Now

Handles vs. ZeroFox

Compare Handles with ZeroFox to see which platform helps modern teams protect their social media presence and brand more efficiently.

Comparison Category

ZeroFox

ZeroFox vs.

Handles

Real-time social monitoring

Continuous external-threat monitoring across 180+ platforms, including social media, marketplaces, app stores, forums and the dark web, with AI detection and 24/7 analyst validation. Social media is one surface of a security-wide platform.

Built only for social. Radar continuously maps a brand’s official, partner, legacy and lookalike handles across Meta, TikTok, X, LinkedIn and YouTube, and flags impersonators and access risks as they appear.

Real-time social monitoring

Pricing transparency

No published prices. Four bundles sized by brands, domains, executives and an annual takedown allowance (250 to 1,000), with extra takedowns, analyst services and investigations sold as add-ons. Renewal prices can rise by up to 7%.

Scoped to the accounts and handles you want protected, with success-only pricing on handle acquisition (no asset, no fee) and published partner packages: Shield, Fortress and Citadel.

Pricing transparency

Scoped to the accounts and handles you want protected, with success-only pricing on handle acquisition (no asset, no fee) and published partner packages: Shield, Fortress and Citadel.

Team collaboration

Built for security operations: 40+ connectors into SIEM, SOAR, threat-intelligence, ITSM and identity tools, real-time takedown tracking and evidence-rich reporting for the SOC.

One view of every Business Manager for brand, legal, security and social teams, with governance policies, automated onboarding and offboarding, and a documented trail of every detection and removal.

Team collaboration

Built for security operations: 40+ connectors into SIEM, SOAR, threat-intelligence, ITSM and identity tools, real-time takedown tracking and evidence-rich reporting for the SOC.

One view of every Business Manager for brand, legal, security and social teams, with governance policies, automated onboarding and offboarding, and a documented trail of every detection and removal.

Speed of insights

Cites more than a million takedowns a year at a 95% acceptance rate through 80+ platform partnerships, with analyst-validated alerts and inline blocking that shortens exposure to minutes while formal takedowns complete.

Severity-ranked risk reports from automated audits, and impersonators removed within hours: 2,411 in the first 24 hours of the adidas engagement and more than 9,000 in phase one.

Speed of insights

Severity-ranked risk reports from automated audits, and impersonators removed within hours: 2,411 in the first 24 hours of the adidas engagement and more than 9,000 in phase one.

User experience

A broad external-cybersecurity platform spanning attack-surface discovery, threat intelligence, dark-web operations and brand protection, sold to security teams with brand protection as one bundle.

A single operating system for social, Radar, Audit, Governance and Vault, designed around the accounts a brand owns and the handles it should own.

User experience

A broad external-cybersecurity platform spanning attack-surface discovery, threat intelligence, dark-web operations and brand protection, sold to security teams with brand protection as one bundle.

A single operating system for social, Radar, Audit, Governance and Vault, designed around the accounts a brand owns and the handles it should own.

Support & onboarding

Onboarding described as simple and fast, with ongoing analyst support. Managed analyst tiers, a Technical Account Manager and Premier Support are add-on professional services, and orders renew automatically unless 30 days’ notice is given.

A specialist team that works directly with the platforms, including Meta and X, and identity-checks every acquisition counterparty with Stripe Identity. Partners get tiered onboarding through the Partner Network.

Support & onboarding

Why Handles Stands Out Against ZeroFox

Handles Governance dashboard with AI-generated policy answers

Handles Audit dashboard with platform statistics for adidas

Handles Governance general policies: account setup policy guidelines

Handles Footprint dashboard listing official accounts and employees

Proactive Social Risk Detection

Identify threats before they escalate across your brand’s digital presence.

AI-powered alerts: Detect impersonation, phishing, and fraudulent accounts automatically.

Early warning: Spot gray market activity and misleading campaigns quickly.

Continuous monitoring: Track social media, marketplaces, and web activity constantly.

Streamlined Team Workflows

Simplify brand protection with integrated collaboration tools.

Task management: Assign tasks and track resolutions in one dashboard.

Team collaboration: Connect legal, marketing, and social teams seamlessly.

Automated workflows: Reduce manual follow-ups with alerts and notifications.

Handles Vault: accounts with logins and one-time passcodes

Transparent, Predictable Pricing

Know exactly what you’re paying for with no hidden fees.

Flexible subscription: Plans tailored for teams of any size.

Transparent pricing: Clear costs for monitoring and audit services.

Scalable plans: Easily upgrade as your brand grows over time.

Modern, Intuitive Interface

Built for modern teams with efficiency, clarity, and ease of use.

Easy adoption: Minimal learning curve for fast team onboarding.

Anywhere access: Manage tasks from mobile or desktop anytime.

Actionable insights: Clear visual reports to drive informed decisions.

Handles Policies screen for platform selection and governance areas

Case Study: How adidas Secured Their Social Identity with Handles

adidas partnered with Handles to proactively protect their social media presence, combat impersonation, and maintain brand authenticity across millions of followers worldwide.

Learn More

Removed 9,000+ fraudulent social accounts in phase 1, with 50,000+ more planned for 2025

Protected over 100 million followers from impersonation and misleading content

Ranked among the top 5 companies for removing infringing items via Meta’s Brand Rights Protection

Consolidated 250+ licensed handles under a single management suite for complete oversight

Solutions Designed for Modern Brand Protection

Speak to Sales

Radar

Monitor your brand's social media presence to detect impersonators and fraudulent accounts before they cause customer confusion or reputational damage.

1

Audit

2

Vault

3

Governance

4

Facebook

posts

16K

followers

following

@heights_new

Your Heights

Heights supplement jar in a bag with a laptop and skincare products

Heights supplement jar on a café table with coffee and orange juice

Heights supplements laid out with headphones, glasses and a suitcase

Heights supplements beside skincare bottles on a bathroom shelf

Heights supplement jars and a tube on white plinths

Heights Magnesium packs piled in a basket

Heights supplement jars on display outside a Boots store

Heights supplement tube on a yoga mat beside a water bottle

Wrong handle

Instagram

posts

547K

followers

214

following

@goingofficial

going ✈️

Going post: over 2 million members and 60+ employees

Where to go in 2026 if you love cheap flights

Fraud handle

TikTok

posts

153

followers

following

@ai.com_marketing

ai.com

Wrong handle

Before handles.ai

After handles.ai

Instagram

posts

16K

followers

following

@adidas_shoes_cheap

Your Heights

Fake account handle

Instagram

posts

followers

122

following

@buyrolex

Your Heights

Fake account handle

TikTok

posts

83K

followers

472

following

@adidasshoes

Your Heights

Fake account handle

TikTok

431

posts

followers

following

@adidasnew

Your Heights

Fake account handle

TikTok

posts

21K

followers

162

following

@solanacoinn

Your Heights

Fake account handle

158

posts

followers

following

@adidasbrasill

Your Heights

Fake account handle

woman staring directly at camera near pink wall

Sarah Mitchell

sarah.mitch@brand.com

Marketing Lead

Oliver Schmidt

oliver.schmidt@brand.com

Backend Engineer

Sofia Rossi

sofia.rossi@gmail.com

Former Employee

Daniel Park

daniel.park@brand.com

Designer

Brand

A woman with auburn hair looks over her shoulder.

Emily Chen

emily.chen@brand.com

Contractor

Lucas Moreau

lucas.mor21@outlook.com

Former Employee

Priya Sharma

priya.sharma@brand.com

Growth

Mateo Alvarez

mateo.alvarez@brand.com

Software Engineer

Switch to Handles Quickly and Confidently

A single cockpit for every Business Manager

AI Driven, single view for every platform business manager

Transitioning from ZeroFox to Handles is simple, letting your team secure social media accounts and protect your brand without disrupting daily operations.