The Best Red Points Alternative for Social Media Brand Protection

Red Points protects brands on web marketplaces, but social media needs a dedicated approach. Handles secures your brand identity, detects impersonators, and automates access across every platform.

Why Brands Choose Handles, and You Should

Purpose-built for social platforms, not adapted from e-commerce.

Platform-Verified Partnerships

Direct integrations with Meta enable faster, more reliable threat resolution.

Advanced Impersonation Detection

Detects impersonation across handles, bios, content, and engagement behavior patterns.

Focused Social Threat Protection

Prevents identity theft, executive impersonation, and community scams.

Handles vs. Red Points

Comparison Category

Red Points

Handles

Primary Purpose

Removes counterfeit listings, copyright violations, and unauthorized sellers after infringement happens.

Prevents identity misuse, account compromise, and social media impersonation before harm occurs.

Primary Purpose

Removes counterfeit listings, copyright violations, and unauthorized sellers after infringement happens.

Prevents identity misuse, account compromise, and social media impersonation before harm occurs.

Ideal Use Case

Brands dealing with counterfeit products, IP theft, and unauthorized distribution online.

Brands vulnerable to fake accounts, hacked profiles, and impersonation risks across major social platforms.

Ideal Use Case

Brands dealing with counterfeit products, IP theft, and unauthorized distribution online.

Brands vulnerable to fake accounts, hacked profiles, and impersonation risks across major social platforms.

Approach

Reactive enforcement, finds violations and facilitates takedowns.

Proactive prevention, monitors, secures and manages official accounts and digital identity.

Approach

Reactive enforcement, finds violations and facilitates takedowns.

Proactive prevention, monitors, secures and manages official accounts and digital identity.

Value to Teams

Protects product integrity and revenue by eliminating illegal sellers and infringement sources.

Reduces risk, strengthens governance, and protects verified access across social media environments.

Value to Teams

Protects product integrity and revenue by eliminating illegal sellers and infringement sources.

Reduces risk, strengthens governance, and protects verified access across social media environments.

Outcome Focus

Restore compliance, remove violations, and protect trademarks and product rights online.

Maintain control, prevent crises, and ensure legitimacy of online presence

Outcome Focus

Restore compliance, remove violations, and protect trademarks and product rights online.

Maintain control, prevent crises, and ensure legitimacy of online presence

Best Fit For

Consumer brands experiencing high counterfeit or marketplace fraud activity.

Enterprises, public figures, and organizations with high exposure to impersonation and access abuse.

Best Fit For

Consumer brands experiencing high counterfeit or marketplace fraud activity.

Enterprises, public figures, and organizations with high exposure to impersonation and access abuse.

Essential Features to Safeguard Your Social Presence

Social Media Specialization

Purpose-built for social platforms, not adapted from e-commerce.

Platform-Verified Partnerships: Direct integrations with Meta enable faster, more reliable threat resolution.

Advanced Impersonation Detection: Detects impersonation across handles, bios, content, and engagement behavior patterns.

Focused Social Threat Protection: Targets identity theft, executive impersonation, and community fraud across platforms.

Proactive Risk Intelligence

Stop threats before they spread, not just after damage occurs.

AI Threat Prioritization: Ranks risks using combined first- and third-party data.

Contextual Intelligence: Learns brand patterns to predict new and emerging threats.

Ecosystem Insights: Spots account overlap, access gaps, and squatted handles competitors miss.

Access Control & Auditing

Know exactly who controls your social presence at all times.

Comprehensive Access Audit: Reviews Meta, ads, and organic social permissions thoroughly.

Automated User Management: Handles onboarding and offboarding to eliminate access gaps.

Cross-Region Visibility: Shows licensee, agency, and partner account permissions everywhere.

Integrated Governance & Compliance

Standardize operations across hundreds of accounts and global teams.

Pre-Built Governance Policies: Standardize naming, content approval, and crisis response workflows.

Launch-Ready Templates: Reduce setup time for markets and new product lines.

Compliance Monitoring: Ensures regional and licensee accounts consistently follow brand standards.

Protect Your Brand from Social Media Impersonation

Learn how we navigate your challenges across social platforms.

Wrong or missing @handles

Unaligned, messy and inconsistent handles mean that users trying to engage with your brand on socials will question the authenticity of your presence

1

Impersonators & phishing

2

Security risks & access sprawl

3

Growth is hard to manage

4

Facebook

37

posts

16K

followers

0

following

@heights_new

Your Heights

Wrong handle

Instagram

3K

posts

547K

followers

214

following

@goingofficial

going ✈️

Fraud handle

TikTok

4

posts

153

followers

0

following

@ai.com_marketing

ai.com

Wrong handle

Before handles.ai

After handles.ai

Instagram

56

posts

16K

followers

12

following

@adidas_shoes_cheap

Your Heights

Fake account handle

Instagram

24

posts

8K

followers

122

following

@buyrolex

Your Heights

Fake account handle

TikTok

56

posts

83K

followers

472

following

@adidasshoes

Your Heights

Fake account handle

TikTok

431

posts

5K

followers

79

following

@adidasnew

Your Heights

Fake account handle

TikTok

23

posts

21K

followers

162

following

@solanacoinn

Your Heights

Fake account handle

Telegram

158

posts

9K

followers

38

following

@adidasbrasill

Your Heights

Fake account handle

woman staring directly at camera near pink wall

Sarah Mitchell

sarah.mitch@brand.com

Marketing Lead

person wearing blue top smiling

Oliver Schmidt

oliver.schmidt@brand.com

Backend Engineer

woman in white crew neck shirt

Sofia Rossi

sofia.rossi@gmail.com

Former Employee

grayscale photo of man

Daniel Park

daniel.park@brand.com

Designer

Brand

A woman with auburn hair looks over her shoulder.

Emily Chen

emily.chen@brand.com

Contractor

man wearing Lacoste zip-up hooded top

Lucas Moreau

lucas.mor21@outlook.com

Former Employee

woman in white crew neck shirt smiling

Priya Sharma

priya.sharma@brand.com

Growth

man in blue crew neck shirt

Mateo Alvarez

mateo.alvarez@brand.com

Software Engineer

Learn how we navigate your challenges across social platforms.

Wrong or missing @handles

Unaligned, messy and inconsistent handles mean that users trying to engage with your brand on socials will question the authenticity of your presence

1

Impersonators & phishing

2

Security risks & access sprawl

3

Growth is hard to manage

4

Facebook

37

posts

16K

followers

0

following

@heights_new

Your Heights

Wrong handle

Instagram

3K

posts

547K

followers

214

following

@goingofficial

going ✈️

Fraud handle

Instagram

56

posts

16K

followers

12

following

@adidas_shoes_cheap

Your Heights

Fake account handle

Instagram

24

posts

8K

followers

122

following

@buyrolex

Your Heights

Fake account handle

TikTok

56

posts

83K

followers

472

following

@adidasshoes

Your Heights

Fake account handle

TikTok

431

posts

5K

followers

79

following

@adidasnew

Your Heights

Fake account handle

TikTok

23

posts

21K

followers

162

following

@solanacoinn

Your Heights

Fake account handle

Telegram

158

posts

9K

followers

38

following

@adidasbrasill

Your Heights

Fake account handle

woman staring directly at camera near pink wall

Sarah Mitchell

sarah.mitch@brand.com

Marketing Lead

person wearing blue top smiling

Oliver Schmidt

oliver.schmidt@brand.com

Backend Engineer

woman in white crew neck shirt

Sofia Rossi

sofia.rossi@gmail.com

Former Employee

grayscale photo of man

Daniel Park

daniel.park@brand.com

Designer

Brand

A woman with auburn hair looks over her shoulder.

Emily Chen

emily.chen@brand.com

Contractor

man wearing Lacoste zip-up hooded top

Lucas Moreau

lucas.mor21@outlook.com

Former Employee

woman in white crew neck shirt smiling

Priya Sharma

priya.sharma@brand.com

Growth

man in blue crew neck shirt

Mateo Alvarez

mateo.alvarez@brand.com

Software Engineer

How adidas Tackled Social Media Impersonation with Handles

adidas effectively reduced social media impersonation and fraud, protecting their online presence with Handles.

9,000+ fake accounts removed in Phase 1

100M+ followers protected from impersonation

Unified 250+ partner accounts under verified branding

Established proactive monitoring for 50K additional profiles

Switch to Handles in Four Simple Steps

A single cockpit for every Business Manager

AI Driven, single view for every platform business manager

Transitioning your brand’s social media protection from other tools or manual processes to Handles is fast, simple, and AI-driven, giving you complete visibility, control, and security across every platform.

Step 1: Connect Your Social Accounts

Securely link all your existing social handles to Handles, ensuring safe access while keeping accounts active and under control.

Step 2: Scan and Map Ecosystem

Handles scans your entire social media footprint using AI, identifying impersonators, access gaps, and risks across every connected account.

Step 3: Receive Audit Report

Get a detailed audit highlighting threats, account overlaps, impersonation, and priority areas for enforcement and governance.

Step 4: Implement Enforcement and Governance

Handles guides your team through applying security, compliance, and governance measures, protecting your brand efficiently across all platforms.

Join our launch beta

Join our launch beta

FAQ

What is social media impersonation and how does it affect my brand?

How does Handles help prevent social media crises?

How quickly can Handles detect a social media crisis?

Is Handles' platform scalable for large brands facing social media crises?

How secure is Handles' platform for protecting sensitive social media accounts?