Protect Your Brand from Social Media Account Takeovers with Handles

Social media account takeovers are becoming more common, posing a serious threat to your brand’s online identity and reputation. Handles offers a proactive solution to identify and eliminate the risk of account takeovers, ensuring your brand stays safe and your customers trust you.

The Risk of Social Media Account Takeovers in Your Brand’s Social Presence

Social media account takeovers are a growing concern for brands. Impersonators and hackers can hijack your accounts, damaging your reputation and eroding customer trust. These attacks can cause major financial losses, legal issues, and long-term harm to your brand’s credibility.

Reputational Damage

Unauthorized access to your social media accounts can lead to a misuse of your brand’s identity, undermining your credibility and diminishing customer trust.

Financial and Operational Costs

Account takeovers can lead to costly downtime, loss of productivity, and expenses related to recovery and security.

Stolen Accounts

Hackers can post content, engage with followers, or impersonate your brand.

Protect Your Brand from Social Media Impersonation

Learn how we navigate your challenges across social platforms.

Wrong or missing @handles

Unaligned, messy and inconsistent handles mean that users trying to engage with your brand on socials will question the authenticity of your presence

1

Impersonators & phishing

2

Security risks & access sprawl

3

Growth is hard to manage

4

Facebook

37

posts

16K

followers

0

following

@heights_new

Your Heights

Wrong handle

Instagram

3K

posts

547K

followers

214

following

@goingofficial

going ✈️

Fraud handle

TikTok

4

posts

153

followers

0

following

@ai.com_marketing

ai.com

Wrong handle

Before handles.ai

After handles.ai

Instagram

56

posts

16K

followers

12

following

@adidas_shoes_cheap

Your Heights

Fake account handle

Instagram

24

posts

8K

followers

122

following

@buyrolex

Your Heights

Fake account handle

TikTok

56

posts

83K

followers

472

following

@adidasshoes

Your Heights

Fake account handle

TikTok

431

posts

5K

followers

79

following

@adidasnew

Your Heights

Fake account handle

TikTok

23

posts

21K

followers

162

following

@solanacoinn

Your Heights

Fake account handle

Telegram

158

posts

9K

followers

38

following

@adidasbrasill

Your Heights

Fake account handle

woman staring directly at camera near pink wall

Sarah Mitchell

sarah.mitch@brand.com

Marketing Lead

person wearing blue top smiling

Oliver Schmidt

oliver.schmidt@brand.com

Backend Engineer

woman in white crew neck shirt

Sofia Rossi

sofia.rossi@gmail.com

Former Employee

grayscale photo of man

Daniel Park

daniel.park@brand.com

Designer

Brand

A woman with auburn hair looks over her shoulder.

Emily Chen

emily.chen@brand.com

Contractor

man wearing Lacoste zip-up hooded top

Lucas Moreau

lucas.mor21@outlook.com

Former Employee

woman in white crew neck shirt smiling

Priya Sharma

priya.sharma@brand.com

Growth

man in blue crew neck shirt

Mateo Alvarez

mateo.alvarez@brand.com

Software Engineer

Learn how we navigate your challenges across social platforms.

Wrong or missing @handles

Unaligned, messy and inconsistent handles mean that users trying to engage with your brand on socials will question the authenticity of your presence

1

Impersonators & phishing

2

Security risks & access sprawl

3

Growth is hard to manage

4

Facebook

37

posts

16K

followers

0

following

@heights_new

Your Heights

Wrong handle

Instagram

3K

posts

547K

followers

214

following

@goingofficial

going ✈️

Fraud handle

Instagram

56

posts

16K

followers

12

following

@adidas_shoes_cheap

Your Heights

Fake account handle

Instagram

24

posts

8K

followers

122

following

@buyrolex

Your Heights

Fake account handle

TikTok

56

posts

83K

followers

472

following

@adidasshoes

Your Heights

Fake account handle

TikTok

431

posts

5K

followers

79

following

@adidasnew

Your Heights

Fake account handle

TikTok

23

posts

21K

followers

162

following

@solanacoinn

Your Heights

Fake account handle

Telegram

158

posts

9K

followers

38

following

@adidasbrasill

Your Heights

Fake account handle

woman staring directly at camera near pink wall

Sarah Mitchell

sarah.mitch@brand.com

Marketing Lead

person wearing blue top smiling

Oliver Schmidt

oliver.schmidt@brand.com

Backend Engineer

woman in white crew neck shirt

Sofia Rossi

sofia.rossi@gmail.com

Former Employee

grayscale photo of man

Daniel Park

daniel.park@brand.com

Designer

Brand

A woman with auburn hair looks over her shoulder.

Emily Chen

emily.chen@brand.com

Contractor

man wearing Lacoste zip-up hooded top

Lucas Moreau

lucas.mor21@outlook.com

Former Employee

woman in white crew neck shirt smiling

Priya Sharma

priya.sharma@brand.com

Growth

man in blue crew neck shirt

Mateo Alvarez

mateo.alvarez@brand.com

Software Engineer

How adidas Tackled Social Media Account Takeovers with Handles

adidas used Handles to detect and prevent account takeovers, securing its brands social media presence.

Protected 100M+ followers from impersonation and fraudulent activity.

Ranked among the top 5 brands on Meta for removing infringing items.

Unified 250+ licensed handles under one management suite for full visibility.

Conducted 10M+ brand variant searches to detect and prevent misuse.

Essential Features to Prevent Social Media Account Takeovers

Account Discovery & Verification

Gain full visibility into all brand-owned social accounts and verify authenticity.

Detect unauthorized or duplicate profiles across major social platforms.

Confirm verified accounts to prevent audience confusion.

Continuously map your brand’s social media footprint.

Access Control & Permissions Management

Keep account ownership secure with controlled access and clear accountability.

Assign role-based permissions for internal and external users.

Automate account access reviews to eliminate dormant or risky users.

Track all access changes for audit-ready transparency.

Threat Detection & Monitoring

Identify suspicious activity before it becomes a full-blown takeover.

Receive real-time alerts on unauthorized access attempts or login anomalies.

Flag impersonation attempts and fake profiles for review.

Integrate with security systems for faster response times.

Incident Response & Recovery

Minimize downtime and protect your audience during a takeover event.

Trigger automated workflows for rapid recovery and account restoration.

Collaborate securely across teams to resolve incidents.

Maintain audit trails to ensure compliance and reduce future risk.

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FAQ

What is social media impersonation and how does it affect my brand?

How does Handles help prevent social media crises?

How quickly can Handles detect a social media crisis?

Is Handles' platform scalable for large brands facing social media crises?

How secure is Handles' platform for protecting sensitive social media accounts?