Protect Your Brand from Social Media Access Management Risks with Handles

Managing access to your brand’s social media accounts is essential for maintaining security and protecting your reputation.

Handles' social media access management solution helps you control who has access to your accounts, monitor permissions, and prevent unauthorized activity. Safeguard your brand and ensure a secure social presence today.

The Risks of Poor Social Media Access Management

Inefficient or unsecured access to social media accounts can create serious vulnerabilities for your brand. Without proper controls, teams may misuse permissions, credentials can be stolen, and account ownership can become unclear. These issues can lead to operational disruptions, reputational harm, and increased exposure to cyber threats.

Unauthorized Access

Weak or unmanaged permissions can allow unauthorized users to post or make changes.

Internal Misuse

Employees may unintentionally share sensitive content or make errors.

Credential Theft

Shared or poorly secured logins increase the risk of account takeovers.

Protect Your Brand from Social Media Impersonation

Radar

Monitor your brand's social media presence to detect impersonators and fraudulent accounts before they cause customer confusion or reputational damage.

1

Audit

2

Vault

3

Governance

4

Facebook

Heights profile picture

37

posts

16K

followers

0

following

@heights_new

Your Heights

Heights supplement jar in a bag with a laptop and skincare products
Heights supplement jar on a café table with coffee and orange juice
Heights supplements laid out with headphones, glasses and a suitcase
Hand holding a Heights supplement jar
Heights supplements beside skincare bottles on a bathroom shelf
Heights supplement jars and a tube on white plinths
Heights Magnesium packs piled in a basket
Heights supplement jars on display outside a Boots store
Heights supplement tube on a yoga mat beside a water bottle

Wrong handle

Instagram

Going profile picture

3K

posts

547K

followers

214

following

@goingofficial

going ✈️

Going post: $130 roundtrip to Milan in 2013
Going post: what started as a small underground email list became Scott's Cheap Flights
Going post: over 2 million members and 60+ employees
Edinburgh budget travel guide cover
Italy budget travel guide cover
San Diego budget travel guide cover
Your next trip starts here
Where to go in 2026 if you love cheap flights
Travel ASMR video cover

Fraud handle

TikTok

ai.com profile picture

4

posts

153

followers

0

following

@ai.com_marketing

ai.com

ai.com post about its mission and claiming a unique ai.com username

Wrong handle

Before handles.ai

After handles.ai

Instagram

56

posts

16K

followers

12

following

@adidas_shoes_cheap

Your Heights

Fake account handle

Instagram

24

posts

8K

followers

122

following

@buyrolex

Your Heights

Fake account handle

TikTok

56

posts

83K

followers

472

following

@adidasshoes

Your Heights

Fake account handle

TikTok

431

posts

5K

followers

79

following

@adidasnew

Your Heights

Fake account handle

TikTok

23

posts

21K

followers

162

following

@solanacoinn

Your Heights

Fake account handle

Telegram

158

posts

9K

followers

38

following

@adidasbrasill

Your Heights

Fake account handle

woman staring directly at camera near pink wall

Sarah Mitchell

sarah.mitch@brand.com

Marketing Lead

person wearing blue top smiling

Oliver Schmidt

oliver.schmidt@brand.com

Backend Engineer

woman in white crew neck shirt

Sofia Rossi

sofia.rossi@gmail.com

Former Employee

grayscale photo of man

Daniel Park

daniel.park@brand.com

Designer

Brand

A woman with auburn hair looks over her shoulder.

Emily Chen

emily.chen@brand.com

Contractor

man wearing Lacoste zip-up hooded top

Lucas Moreau

lucas.mor21@outlook.com

Former Employee

woman in white crew neck shirt smiling

Priya Sharma

priya.sharma@brand.com

Growth

man in blue crew neck shirt

Mateo Alvarez

mateo.alvarez@brand.com

Software Engineer

How adidas Strengthened Social Media Access Management with Handles

Adidas leveraged Handles' social media access management solution to prevent unauthorized access and protect its brand.

Protected 100M+ followers from unauthorized access and account misuse.

Removed 9,000+ unauthorized accounts in Phase 1, with 50,000 more projected.

Conducted 10M+ brand variant searches to detect and prevent impersonation.

Ranked among top 5 brands on Meta for removing infringing content.

Essential Features to Protect Your Brand with Social Media Access Management

Handles Governance dashboard with AI-generated policy answers
Handles Audit dashboard with platform statistics for adidas
Handles Governance general policies: account setup policy guidelines
Handles Footprint dashboard listing official accounts and employees

Map Your Social Ecosystem

Gain complete visibility across all your brand’s social accounts.

Identify official accounts, partners, and impersonators across platforms.

Detects account overlap and squatted handles before issues escalate.

Surface hidden risks, enabling proactive brand protection and monitoring.

Secure and Review Account Access

Control who can access and manage your social accounts.

Audit internal and external account permissions for safety.

Lock down business managers and sensitive account access.

Ensure compliance with your brand’s security and governance policies.

Handles Governance dashboard with AI-generated policy answers
Handles Audit dashboard with platform statistics for adidas
Handles Governance general policies: account setup policy guidelines
Handles Vault: accounts with logins and one-time passcodes
Handles Governance dashboard with AI-generated policy answers
Handles Audit dashboard with platform statistics for adidas
Handles Governance general policies: account setup policy guidelines
Handles Vault: accounts with logins and one-time passcodes

Safeguard Brand Handles and Assets

Keep verified accounts and digital assets protected from misuse.

Securely manage all social media handles in one place.

Prevent unauthorized access and potential fraudulent activity.

Maintain full control over your brand’s digital identity.

Enforce Social Media Policies

Streamline operations and ensure consistent social account management.

Define team roles and account permissions clearly.

Monitor access and manage sensitive account controls.

Ensure adherence to compliance and brand standards.

Handles Governance dashboard with AI-generated policy answers
Handles Audit dashboard with platform statistics for adidas
Handles Governance general policies: account setup policy guidelines
Handles Policies screen for platform selection and governance areas

Speak with our industry leading team about your Social Media challenges.

Speak with our industry leading team about your Social Media challenges.

FAQ

What is social media impersonation and how does it affect my brand?

How does Handles help prevent social media crises?

How quickly can Handles detect a social media crisis?

Is Handles' platform scalable for large brands facing social media crises?

How secure is Handles' platform for protecting sensitive social media accounts?