Protect Your Brand from Social Media Access Management Risks with Handles

Managing access to your brand’s social media accounts is essential for maintaining security and protecting your reputation.

Handles' social media access management solution helps you control who has access to your accounts, monitor permissions, and prevent unauthorized activity. Safeguard your brand and ensure a secure social presence today.

The Risks of Poor Social Media Access Management

Inefficient or unsecured access to social media accounts can create serious vulnerabilities for your brand. Without proper controls, teams may misuse permissions, credentials can be stolen, and account ownership can become unclear. These issues can lead to operational disruptions, reputational harm, and increased exposure to cyber threats.

Unauthorized Access

Weak or unmanaged permissions can allow unauthorized users to post or make changes.

Internal Misuse

Employees may unintentionally share sensitive content or make errors.

Credential Theft

Shared or poorly secured logins increase the risk of account takeovers.

Protect Your Brand from Social Media Impersonation

Learn how we navigate your challenges across social platforms.

Wrong or missing @handles

Unaligned, messy and inconsistent handles mean that users trying to engage with your brand on socials will question the authenticity of your presence

1

Impersonators & phishing

2

Security risks & access sprawl

3

Growth is hard to manage

4

Facebook

37

posts

16K

followers

0

following

@heights_new

Your Heights

Wrong handle

Instagram

3K

posts

547K

followers

214

following

@goingofficial

going ✈️

Fraud handle

TikTok

4

posts

153

followers

0

following

@ai.com_marketing

ai.com

Wrong handle

Before handles.ai

After handles.ai

Instagram

56

posts

16K

followers

12

following

@adidas_shoes_cheap

Your Heights

Fake account handle

Instagram

24

posts

8K

followers

122

following

@buyrolex

Your Heights

Fake account handle

TikTok

56

posts

83K

followers

472

following

@adidasshoes

Your Heights

Fake account handle

TikTok

431

posts

5K

followers

79

following

@adidasnew

Your Heights

Fake account handle

TikTok

23

posts

21K

followers

162

following

@solanacoinn

Your Heights

Fake account handle

Telegram

158

posts

9K

followers

38

following

@adidasbrasill

Your Heights

Fake account handle

woman staring directly at camera near pink wall

Sarah Mitchell

sarah.mitch@brand.com

Marketing Lead

person wearing blue top smiling

Oliver Schmidt

oliver.schmidt@brand.com

Backend Engineer

woman in white crew neck shirt

Sofia Rossi

sofia.rossi@gmail.com

Former Employee

grayscale photo of man

Daniel Park

daniel.park@brand.com

Designer

Brand

A woman with auburn hair looks over her shoulder.

Emily Chen

emily.chen@brand.com

Contractor

man wearing Lacoste zip-up hooded top

Lucas Moreau

lucas.mor21@outlook.com

Former Employee

woman in white crew neck shirt smiling

Priya Sharma

priya.sharma@brand.com

Growth

man in blue crew neck shirt

Mateo Alvarez

mateo.alvarez@brand.com

Software Engineer

Learn how we navigate your challenges across social platforms.

Wrong or missing @handles

Unaligned, messy and inconsistent handles mean that users trying to engage with your brand on socials will question the authenticity of your presence

1

Impersonators & phishing

2

Security risks & access sprawl

3

Growth is hard to manage

4

Facebook

37

posts

16K

followers

0

following

@heights_new

Your Heights

Wrong handle

Instagram

3K

posts

547K

followers

214

following

@goingofficial

going ✈️

Fraud handle

Instagram

56

posts

16K

followers

12

following

@adidas_shoes_cheap

Your Heights

Fake account handle

Instagram

24

posts

8K

followers

122

following

@buyrolex

Your Heights

Fake account handle

TikTok

56

posts

83K

followers

472

following

@adidasshoes

Your Heights

Fake account handle

TikTok

431

posts

5K

followers

79

following

@adidasnew

Your Heights

Fake account handle

TikTok

23

posts

21K

followers

162

following

@solanacoinn

Your Heights

Fake account handle

Telegram

158

posts

9K

followers

38

following

@adidasbrasill

Your Heights

Fake account handle

woman staring directly at camera near pink wall

Sarah Mitchell

sarah.mitch@brand.com

Marketing Lead

person wearing blue top smiling

Oliver Schmidt

oliver.schmidt@brand.com

Backend Engineer

woman in white crew neck shirt

Sofia Rossi

sofia.rossi@gmail.com

Former Employee

grayscale photo of man

Daniel Park

daniel.park@brand.com

Designer

Brand

A woman with auburn hair looks over her shoulder.

Emily Chen

emily.chen@brand.com

Contractor

man wearing Lacoste zip-up hooded top

Lucas Moreau

lucas.mor21@outlook.com

Former Employee

woman in white crew neck shirt smiling

Priya Sharma

priya.sharma@brand.com

Growth

man in blue crew neck shirt

Mateo Alvarez

mateo.alvarez@brand.com

Software Engineer

How adidas Strengthened Social Media Access Management with Handles

Adidas leveraged Handles' social media access management solution to prevent unauthorized access and protect its brand.

Protected 100M+ followers from unauthorized access and account misuse.

Removed 9,000+ unauthorized accounts in Phase 1, with 50,000 more projected.

Conducted 10M+ brand variant searches to detect and prevent impersonation.

Ranked among top 5 brands on Meta for removing infringing content.

Essential Features to Protect Your Brand with Social Media Access Management

Map Your Social Ecosystem

Gain complete visibility across all your brand’s social accounts.

Identify official accounts, partners, and impersonators across platforms.

Detects account overlap and squatted handles before issues escalate.

Surface hidden risks, enabling proactive brand protection and monitoring.

Secure and Review Account Access

Control who can access and manage your social accounts.

Audit internal and external account permissions for safety.

Lock down business managers and sensitive account access.

Ensure compliance with your brand’s security and governance policies.

Safeguard Brand Handles and Assets

Keep verified accounts and digital assets protected from misuse.

Securely manage all social media handles in one place.

Prevent unauthorized access and potential fraudulent activity.

Maintain full control over your brand’s digital identity.

Enforce Social Media Policies

Streamline operations and ensure consistent social account management.

Define team roles and account permissions clearly.

Monitor access and manage sensitive account controls.

Ensure adherence to compliance and brand standards.

Speak with our industry leading team about your Social Media challenges.

Speak with our industry leading team about your Social Media challenges.

FAQ

What is social media impersonation and how does it affect my brand?

How does Handles help prevent social media crises?

How quickly can Handles detect a social media crisis?

Is Handles' platform scalable for large brands facing social media crises?

How secure is Handles' platform for protecting sensitive social media accounts?